Chief Executive Officer 


Barry Munk, Chief Executive Officer of Marquis Health Consulting Services, is responsible for overseeing all facets of the company and its support of client facilities. He maintains a pulse on facility operations, including census, financials, referral processes, and compliance. In all that he does, he advances Marquis’ ideologies of clinical excellence, resident experience, and the highest level of care.

Known for his innovative approach and commitment to embracing technology’s central role in healthcare, Barry has developed Marquis’ proprietary data and prescriptive analytics product, as well as many operational applications to streamline and enhance efficiency, compliance, and profitability. Barry leads and inspires his colleagues and facility care teams; his leadership instills a focus on excellence in service and care for all residents.

Barry, who is a licensed nursing home administrator, has a proven executive management track record having led Marquis in both regional and corporate operational roles for over a decade. Well-respected throughout the industry, he is on the boards of numerous healthcare associations.


Chief Human Resources Officer 


Adam Goldman brings 25+ years of leadership in senior living as an administrator and regional operator. His passion for customer service excellence and dignity in healthcare through ensuring employees feel respected, appreciated, and supported, drives him in his role as Chief Human Resources Officer. At Marquis, Adam is responsible for employee recruitment and retention efforts, all HR policies, procedures, and support of client facility HR Managers, Administrators, and Department Heads for the overall employee experience. He is a licensed nursing home administrator and an SHRM-Senior Certified Professional.

Prior to being named Chief HR Officer, Adam served as Marquis’ Regional Director of Operations, Massachusetts Division. Previously, he led the skilled and supportive living services at North Hill Needham CCRC establishing ‘small house’ nursing and assisted living communities on the campus.

An engaged and accomplished industry leader, Adam is the recipient of healthcare leadership awards and speaks passionately with audiences including at the LeadingAge National Convention.


Division President  


Michael Smith, Division President of Marquis Health Consulting Services, oversees the Mid-Atlantic Region of the highly skilled and vision-driven nursing home consulting company. A registered nurse and licensed nursing home administrator, Mike brings more than 25 years of clinical and operational expertise in the long-term care industry to this key senior leadership role. He is skilled in all aspects of operations, physician relations, specialty program development, and team building, as well as business development, acquisitions, and risk management.

Prior to joining the Marquis team in 2015, Mike served as a Risk Management Consultant with The Graham Company. Previously, he was the Senior Director of Operations for Guardian Elder Care, where he oversaw 13 properties in northeastern Pennsylvania and was responsible for all aspects of operations, leading over 1000 employees.


Division President: New England


VP of Operations, New England


VP of Marketing & Business Development: Mid-Atlantic


Jennifer Hertzog, Vice President of Marketing and Business Development, Mid-Atlantic Region, is an accomplished sales management executive with demonstrated results in transition management, network development, new programming launch, and overall census development. At Marquis Health Consulting Services, she has played a significant role in the strategic growth and post-acute alignment strategies of the vision-driven skilled nursing consulting company, having been in her position since 2014.

Jennifer’s career in long-term care sales spans more than 20 years. Prior to joining Marquis, she served in a divisional sales leadership role for 12 years with Extendicare Health Services, a large national multi-provider. At Extendicare, she led and directed the business and census development strategy for a 52-center territory. Jennifer earned her Bachelor of Science degree in Health Policy Administration from Pennsylvania State University in 2000.


VP of Strategic Development: New England


VP of Senior Living Services


VP of Dining


VP of Employee Experience


VP of Risk Management


Director of Digital Marketing & Analytics


Natalie Adis, Director of Digital Marketing & Analytics, leads the strategic planning, development, and execution of all full-cycle digital marketing initiatives, plans, and campaigns for Marquis and oversees the digital marketing support of its client facilities. A talented digital strategist with 10+ years of experience, she has been instrumental in the brand awareness and growth of Marquis, building its online presence from the ground up.

Natalie’s insightful leadership drives the creation of top-of-mind content across digital channels – from websites to social media platforms and more – to engage and build trust with stakeholders; that includes an emphasis on educating residents, their families, and community members on resources and rights regarding long-term care and senior housing. Her responsibilities also include leading the website creation for Marquis’ company site and that of all of its client facilities, and she developed Marquis’ Online Reputation Management Process, Protocol and Procedures model, which is implemented by clients. Previously, she served as Marquis’ Interactive Media Manager.

Natalie earned her Master of Business Administration and Bachelor of Arts degrees from Georgian Court University and is currently pursuing a graduate-level certificate in Customer Experience at Seton Hall University. Dedicated to giving back, Natalie serves on advisory boards at Georgian Court and Seton Hall; she is a member of the Statewide Hispanic Chamber of Commerce of NJ.


VP of Plant Operations: Mid-Atlantic


VP of Plant Operations: New England


VP of Life Enrichment: Mid-Atlantic


VP of Life Enrichment: New England


VP of Operations: NJ

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