In celebrating the remarkable contributions of women leaders, we have the privilege of highlighting Jennifer Hertzog, Vice President of Business Development & Marketing for Marquis Health’s Mid Atlantic Division. Jennifer’s innovative approach to healthcare marketing and business development exemplifies how strategic vision and compassionate care can create transformative outcomes.

Building Success Through Unmet Needs Jennifer’s leadership philosophy centers on a remarkably effective approach: identifying and addressing unmet needs in senior care communities. “From day one, our philosophy at Marquis has been to recognize gaps in community care and build comprehensive solutions around them,” she shares. This strategy has led to impressive achievements, including AHA Certifications in Heart Failure and Stroke Rehabilitation across 25 Mid Atlantic centers.

Innovative Solutions in Challenging Times One of Jennifer’s most impactful initiatives was the development of the Urgent SNF program in 2015. “The program transformed how we addressed gaps in care,” she explains. During COVID-19, this innovative approach proved invaluable, facilitating thousands of direct transitions from hospital emergency rooms while supporting staffing-challenged home care agencies.

A Consultative Approach to Healthcare Sales Jennifer’s sales philosophy breaks from traditional methodologies: “We’re in the business of helping people understand their care options. My team approaches this consultatively, serving as trusted advisors throughout the decision-making process.” This patient-centered approach has consistently delivered strong results while maintaining focus on compassionate care.

Empowering Women in Leadership As a female leader in healthcare sales, Jennifer emphasizes the power of relationship-building and mentorship. “Strong and meaningful relationships yield successful business results,” she notes. Her commitment to developing female talent includes active involvement in decision-making and strategic planning, coupled with individualized professional goal setting.

Looking to the Future Jennifer sees transformative opportunities in digital marketing and value-based care messaging. “We pride ourselves at Marquis in being ahead of the curve,” she states. “Future-proofing strategy means anticipating and acting while maintaining flexibility to adapt to emerging trends.”

Under Jennifer’s leadership, the Mid Atlantic Division continues to set new standards in healthcare business development, proving that strategic growth and compassionate care can work hand in hand.

To see opportunities that await you here at Marquis please visit our careers page: https://mqshealth.com/careers